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Monday, June 13, 2005

Finding a Niche For Your Website Business


Do you have hobby or something you feel passionate about? If yes, finding your niche could be easy. Your passion and interest will help you build and sustain a website business. Specialization helps. For example, if you are interested in race car specialize in blue race cars or one race car driver.


If you do not have a hobby or passionate interest check your local newspaper classified ads and the swap-trade free newspapers to see what items, hobbies, topics are most popular. Listen to what your friends and relatives are talking about. Are there any popular TV shows that are a "how to" format or informative that you like? What to do you search the Internet to find? Was it there?


Still need an idea? Create a diary, list everything you enjoy doing or talking about in a week or two. Include sports, what you read, topics of articles, etc. The most overlooked things can lead to a great niche idea.


Check EBay's Best Sellers-- Hot Items List for information about what people are buying on the web. Still need an idea? Check out see Webmasters Profit Pak for software downloads to sell which come with ready made websites .


Test Demand And Supply

Make a list of keywords for topics you think are possibilities. Enter these words at Overture.com. The Overture Keyword Tool will give you a list of related terms people searched for last month and the counts for each item. This will show you if there is a demand.


Then go to Google and enter any keywords returned from the Overture Keyword tool with a high count. How many listings are found. This will tell you if the supply is available or not. Best results are those with a high demand count and a low supply count.


Also go to Overture's Bid Tool to check out the cost of advertising. Even a good product can not be the one if it is too expensive to advertise. Usually this means there is already tough competition for that products or topic.


Be sure to try variations of the product, e.g. blue formula One race cars


The Right Niche is Only the First Step

Targeted marketing will be needed to get you site the attention it deserves. A dependable good web host is needed so that your site has the infrastructure needed to operate your online business. A web host that specializes in small business is site-Webhosting.com they offer unlimited MySQL (databases) needed for customer lists, shopping carts, membership, etc., Statistics packages so that you can track the effectiveness of you advertising, fantastico which automactically installs php scripts such as a message board and a mail list program.